CURRENT CUSTOMERS AND STAKEHOLDERS

4.1   Demographics

Age	20-35
Gender	Male and Female
Education	Undergraduate and Postgraduate
Occupation	White collar
Pocket Money / income	1500 – 2800
Race and Ethnicity	All races
Geographic Location	Urban

4.2   Psychographics

Perception	gadgets enthusiasts
Learnin	Friends, Print Ads, and Magazines, word of mouth.
Motivations and Needs	To be able to update social network profiles, play games,  Read news or books and stay connected with co-workers.
Attitude	Price conscious.
Personality	Opportunists.
Lifestyle	Tech savvy ,modern,on      the go, socially        connected, gamers.

4.3   Key People

Executive Manager          : Ir Megat Radzman Megat Khairudi

4.4   Stakeholder Characteristics

i) Primary /Direct

-Chairman

-Boad of Directors

-President/CEO

-Managers 

-Employer

-Employees

-Customer

ii) Secondary/Indirect

 -Distributors

     -Government

     -Retailers/Suppliers

     -Public