Wednesday, 20 July 2011

SWOT ANALYSIS

7.1 Swot Analysis

Strengths
Weakness
 
  •     Mi700 has 2 cameras back and front

  •    Islamic features (Azan, Kiblat, Al Quran)
  

  •     Mi series is equipped with Android platform and 3G

  •     Droidpad is GSM enabled device
   

  •     Mi series lacks exposure and promotions

  •     Android version 2.2 is not suitable for a tablet but for smartphones

  •     Droidpad 3megapixels camera picture quality doesn’t look nice on a 7 inch screen
Opportunities
Threats
      
  •       Economic down turn
         


  •       Emerging technologies

      
  •       Current events   
         ( Transformer movie)
  
  •     Emergence of sophisticated mobile Os

  •    New competitors offering super budget phones

  •    Perception of CSL is china made phone and replica of view pad
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