DIRECT AND INDIRECT COMPETITORS

6.1   Identifying Direct and Indirect Competitors

    I mobile : I-Note

The I -mobile  i-note  runs on 3G  Android 2.2 and has an analogue TV tuner .GMS enabled device which fits two sim-cards and its fully touchscreen.Users can access social networks like Facebook Twitter supported by JavaScript browser. I-Note Multimedia features  are FM Radio, FM-Recorder and supports formats like MP3,MIDI, AMR,WAV,AAC+. With a camera of 5 mega pixel  users enjoy taking quality photos of their friends and family. It has internal memory of 16GB and micro-SD Card which is up to 32GB. I-Note has many connection such as Bluetooth, Edge, Gprs, Wap, and Wifi for easier data transfer only going for RM 999.

I Mobile i 693

i 693 is a  3G ANDROID phone that can browse and download thousands of paid applications from android market. It has 5 Mega Pixel auto focus camera with 3.2 large screen. Wi- Fi Function  lets you connect to  wireless network or local  hotspot  and be updated with your family and friends status and newly uploaded photos through Facebook and Twitter or YouTube .Gps that provides you with reliable information at anytime where ever you are. i 693 multimedia features include Fm radio voice recorder and supports audio formats such as  MP3, Midi, AMR, WAV, AAC with a micro SD UP TO 32GB

Viewsonic  G tablet

Viewsonic is a 10 inch G tablet that looks exactly CSL Droidpad running on android 2.2 priced at RM599.This China made Tablet designed to compete with Galaxy tab and Ipad and has the most strongest  specs , a bright 1024 x 600 display NVIDIA tegra 2,a powerful dual-core Tegra CPU. Its internal memory is 16GB and expandable up to 32 GB through SD-Card with 1.3-mega pixel camera .Viewsonic supports audio formats such as AAC, AMR,WMA, Mp3 and video formats such as MPEG/WMV9/DiVX 4/5 video decode/1080 H.264,MPEG-4 Video encode/

Indirect Competitors

Samsung Galaxy Tab

Samsung Galaxy Tab is tablet that brings you the media you want and much better than Ipad. It keeps you connected with anyone, anytime through 3G connectivity, Wi-Fi or Bluetooth. It runs on Android 2.2, Froyo,with  a crisp 7-inch  TFT-LCD dispaly . Camera is 1.3 Mega-Pixel  and rear camera is 3.0 Mega-Pixel auto focus with Flash . The Galaxy Tab  is armed with the latest Adobe Flash, Player 10.1 and supports Html fast and seamless viewing of any web page with enhanced video and game experience. Business programs are supported such as Microsoft office and has smart search. Its compatible with music files such as AAC,AMR,MP3,WAV,MIDI,IMELODY. For video files: 3GP, AAC, AAC+, AMR, AVI, H.263, H.264, MP4, MPEG4, QCIF, WMV. Samsung Galaxy Tab is now priced at RM 1500 from  2600 and it has entered the budget phone price range which makes it hard for Droidpad to sell.

Acer Iconia Tab A500

Acer ICONIA TAB A500 is 10.1" Android 3.0 running tablet with 4G LTE connectivity. It has dual-core NVIDIA Tegra 2 processor, 5MP rear camera, 2MP front camera, HDMI port, Wi-Fi coupled with 1GB of RAM and 32GB of storage.Its priced at an astonishing RM1599 This is serious value for money especially when it is priced the same as the Samsung Galaxy Tab and about RM500 cheaper than the Motorola Xoom. Even when compared to the iPad 2, it is RM200 cheaper than its 32GB WiFi equivalent.

 http://www.soyacincau.com/2011/05/10/acer-iconia-tab-a500-now-in-malaysia/

ASUS Eee Pad TRANSFORMER TF101

Asus Eee Pad Transformer is an ultra thin and light design in a unique, stylish pattern. Running on Android 3.0 Honeycomb O.S with Adobe Flash v10.2.It has  scratch resistant glass CPU NVIDIA Tegra 2 with a memory of 1GB expandable to 16 GB. 1.2 Mega Pixel front Camera and rear camera is 5 Mega Pixel with audio SRS premium sound and has two USB ports ,SD and Micro SD card readers for easy sharing and storage expandability. Asus Eee Pad has Full QWERTY keyboard, touch input with Polaris Office for mobile productivity and its priced at RM1599  while Motorola Xoom is priced at RM 2099. The price for Spice Csl is RM1599 before discount and regardless of the discount consumers would get Asus because of the  design  and its brand image.

b) Competitors Marketshare

n/a

c) Direct Competitors product features

d. Their New Product

Most Famous Competitor’s New Product

I-Mobile : i- Note

i-Note is the latest from I-Mobile with 3G android 2.2 Froyo  better than Spice Csl Droidpad in terms of design and have a  5 Mega Pixel primary camera higher than of Droidpads. The markert price for i-note is 1200 which is 400 less than Droidpad and their target audience is teenagers and graduates who have an income range of 1000-2100.