8.1 Demographics
Age | 18-30 |
Gender | Male and Female |
Education | Undergraduate |
Occupation | White collar |
Pocket Money / income | 1200- 2200 |
Race and Ethnicity | All races |
Geographic Location | Urban |
8.2 Psychographics
Perception | Students and Fresh graduates |
Learning | Friends, Print Ads, and Magazines, word of mouth |
Motivations and Needs | Want affordable smartphones and be connected to internet anywhere Facebooking and Twittering |
Attitude | Economical ,not too skeptical ,trendy and experimental |
Personality | Price conscious and Trendy |
Lifestyle | metropolitan and mobile internet users |
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