CSL SPICE DROIDPAD is a Malaysian made android tablet to ever exist. Since its new to the market the consumers have a bad perception about it confusing it with a china made phone. The purpose of this research is to change the consumers perception toward the Droidpad informing the consumer that the Droidpad uses the same technology as the established brands but at an affordable price.The approach used is Fun and Excitement to engage consumer personality to send the message that the Droidpad is cool and fun tablet to have.
CONCEPT BOARD
STRATEGY BOARD
